18 - 20 FEBRUARY, 2019, AUCKLAND


Microsoft Data Platform, Business Intelligence, and Analytics Conference

Difinity is the largest Microsoft Data Platform, Business Intelligence, and Analytics Conference in New Zealand. IT Decision Makers, Developers, Business Analysts, IT Professionals, BI Managers, BI Professionals, Database Administrators, Architects, Digital & Big Data business leaders, and Consultants will gather for three consecutive days of learning.

There will be 40+ technical sessions delivered by 40 speakers from all around the world, including Microsoft Most Valuable Professionals, Microsoft Certified Masters, and Microsoft Corporate’s product teams. Sessions will be split into tracks for Data Platform, Business Intelligence, and Analytics.

40 Speakers; 10+ from Microsoft, 20+ Microsoft Most Valuable Professionals (MVP), MCMs and Microsoft Certified Architects (MCA). 8 pre-conference workshops at 18th of Feb. and 40+ sessions at 19th and 20th of Feb.

Who's Speaking?

Matt Allington

Matt Allington

Matt Allington is a career data professional that has spent more than 30 years leveraging data to drive success. In 2014 Matt left the corporate world to start his own company (Excelerator BI) and now works full time to help others to use Microsoft BI products (Power BI, Power Pivot for Excel, Power Query for Excel). Matt is Microsoft MVP based in Sydney Australia, however has a global reach through his blog at

Charles Sterling

Charles Sterling

Charles Sterling is Senior Program Manager in Power BI Team based in Redmond. He came to Microsoft from being a marine biologist working for United States National Marine Fisheries doing marine mammal research on the Bering Sea. He started out at Microsoft supporting Excel and moved through a couple of support teams to being an escalation engineer for Microsoft SQL Server. Taking his love for customers (and diving), Chuck moved to Australia as a product manager and developer evangelist for the .NET Framework. In 2008 he moved back to Redmond as the Visual Studio community program manager and just recently moved to the Power BI team to continue his community passion and looking after the Power BI influencers and MVPs.

Ken Puls

Ken Puls

Ken Puls, FCPA, FCMA, is a Chartered Professional Accountant, blogger, author and trainer with over 20 years of business and financial modelling experience. His passion lies in exploring tools to turn data into information, and teaching others how to benefit from them. Ken has held the Microsoft MVP distinction since 2006 in both the Excel and Data Platform categories. He is also one of about 4% of CPAs to be recognized as a Fellow of his accounting body. Learn more about Ken at

Sergei Gundorov

Sergei Gundorov

The presenter, Sergei Gundorov, currently works as a Program Manager on the Power BI team at Microsoft. He has Master’s Degree in Business Administration. Sergei published numerous articles over the course of the last 26 years through multiple channels on various subjects that range from accounting and economics to in depth technical articles on MSDN (Microsoft Developer Network). Sergei’s most recent contribution was to the Security Whitepaper for Power BI published in May of 2017. He presented his most valuable technological advancements to worldwide developer audiences at TechEd, TechReady, and Office/SharePoint Developer conferences. He participated and contributed to numerous webcasts that focused on various technologies that he is considered to be an expert on. He is an inventor and filed several patent applications. Sergei runs popular technical “XLGeek’s Space” blog where his work is praised very highly by the readers and his apps users.

Workshops and Regular Sessions for Difinity 2019

1Master Your Inner Flow and PowerAppsJohn Liu 09:00 AM - 05:00 PMCliftons Auckland Room 4:11
2Power BI for DevelopersSergei Gundorov 09:00 AM - 05:00 PMCliftons Auckland Room 4:02
3Speeding Up SQL Server QueriesAmit Bansal 09:00 AM - 05:00 PMCliftons Auckland Room 4:03
4Practical R for everyoneSteph Locke 09:00 AM - 05:00 PMCliftons Auckland Room 4:08
5Master your data for Power BI & ExcelKen Puls 09:00 AM - 05:00 PMCliftons Auckland Room 4:04
6Definitive Power BI ArchitectureReza Rad 09:00 AM - 05:00 PMCliftons Auckland Room 4:07
7The SQL Server DBA's Guide to Kubernetes, Docker and DevOpsEdwin M Sarmiento 09:00 AM - 05:00 PMCliftons Auckland Room 4:01
8AI and Cognitive Services in a DayLeila Etaati 09:00 AM - 05:00 PMCordis Hotel Auckland Gallery Room 3
9Move your database to the Cloud: Understand, Design, Migrate, Manage, and Monitor Azure SQL DatabaseRoberto Cavalcanti 09:00 AM - 05:00 PMCordis Auckland Hotel Gallery 1
10Demystifying DAXMatt Allington 09:00 AM - 05:00 PMCliftons Auckland Room 4:05
11Power BI Administrator in a DayCharles Sterling 09:00 AM - 05:00 PMCordis Auckland Hotel Gallery 2
1Power BI, PowerApps and Sharepoint – A perfect combination for cloud servicesJakub Barzyk 4:00 PM - 5:15 PMGreat Room II
2Azure Machine Learning Studio vs. Power BIYana Berkovich 12:00 PM -1:15 PMGreat Room IV
3Building AI solutions: Real-world examples by FreadomDavid Duan 2:15 PM - 3:30 PMGreat Room II
4SQL Server Memory Internals & TroubleshootingAmit Bansal 4:00 PM - 5:15 PMKrystal I
5How to make everything with Microsoft Flow (Flow Advanced)John Liu 12:00 PM - 1:15PMGreat Room III
6AI in the modern Enterprise using ChatbotsAnupama Natarajan 10:30 AM - 11:45 AMGreat Room IV
7Dealing with Ugly Data in Excel & Power BIKen Puls 4:00 PM - 5:15 PMGreat Room I
8Power BI Dataflows and Incremental Refreshing, what does this mean?Gilbert Quevauvilliers 10.30 AM - 11.45 AMGreat Room II
9Azure Data Studio vs SSMSWarwick Rudd 10:30 AM - 11.45 AMKrystal I
10Successfully Virtualizing and Maintaining SQL Server on Vmware vSphere Victor Isakov 2:15 PM - 3:30 PMKrystal I
11Now you see it, but did you really? Correcting Visual Fallacies…Jonathan Stewart 4:00 PM - 5:15 PMGreat Room III
12Building Data Models with Many to Many Relationships in Power Pivot/Tabular Data ModelsMatt Allington 12:00 PM - 1:15 PMGreat Room I
13Real-World Query Tuning ExamplesAmit Bansal 12:00 PM - 1:15 PMKrystal I
14The Art of Data modelling with Azure Analysis ServicesPhilip Seamark 2:15 PM - 3:30 PMGreat Room III
15Story Telling with Power BI DesktopCharles Sterling 10.30 AM - 11.45 AMGreat Room I
16Power BI Extensibility: Developers GuideSergei Gundorov 2:15 PM - 3:30 PMGreat Room I
17Azure SQL Database - Lessons learned from the trenchesRoberto Cavalcanti 10:30 AM - 11:45 AMGreat Room III
18Designing a Business Wide Analytics Platform Jack Horlock 12:00 PM - 1:15 PMGreat Room II
19Architecture Blueprints for Power BI ImplementationsReza Rad 2:15 PM - 3:30 PMRoom IV
20Power BI and Excel Advanced Data VisualizationVivek Patel 4:00 PM - 5:15 PMGreat Room IV
1Back to the future: Moving on your database from On-premise to Cloud and go back? Roberto Cavalcanti 8:30 AM - 9:45 AMGreat Room I
2Using Microsoft ML Server for Data ScienceSteph Locke 8:30 AM - 9:45 AMGreat Room II
3Introduction to PowerApps with Power BIJohn Liu 8:30 AM - 9:45 AMGreat Room III
4SQL Server on Linux and Containers Changes everything for the better!Hamish Watson 8:30 AM - 9:45 AMGreat Room IV
5Database Internals meets Power BI Patrick Flynn 8:30 AM - 9:45 AMKrystal I
6An All Demo View of new Microsoft's Power PlatformCharles Sterling 10:00 AM - 11:15 AMGreat Room I
7Real time information with Azure and Power BI, Breaking the 3 second barrierDavid Alzamendi 10:00 AM - 11:15 AMGreat Room II
8Data wrangling with Azure DatabricksRegan Murphy 10:00 AM - 11:15 AMGreat Room III
9Deep Dive into SSIS in Azure Data FactorySandy Winarko 10:00 AM - 11:15 AMGreat Room IV
10Automate your Daily Database Checks with PowerShell (Edwin M Sarmiento) Level 200Edwin M Sarmiento 10:00 AM - 11:15 AMKrystal I
11Data Visualization: How to truly tell a great story!Jonathan Stewart 11:45 AM - 1:00 PMGreat Room I
12Operationalizing Power BI for 20 000 usersLuc Labelle 11:45 AM - 1:00 PMGreat Room II
13Power BI backend and DevOpsDavid Lyth 11:45 AM - 1:00 PMGreat Room III
14Intro to AI for BI professionalsAnkit Patira 11:45 AM - 1:00 PMGreat Room IV
15SQL Server 2019 Darmadi Komo 11:45 - 1:00 PMKrystal I
16Wacky DAXPhil Seamark 2:00 PM - 3:15 PMGreat Room I
17Data Privacy, Security, Ethics and Compliance in a data-driven worldMartin Catherall 2:00 PM - 3:15 PMGreat Room II
18Quirky Time Intelligence with DAXOwen Auger 2:00 PM - 3:15 PMGreat Room III
19Power BI HacksRui Romano 2:00 PM - 3:15 PMGreat Room IV
20Fast Lane to Azure SQL DeploymentsManohar Punna 2:00 PM - 3:15 PMKrystal 1
21Power BI Custom Visuals: Getting beyond the boilerplateDaniel Marsh-Patrick 3:45 PM - 5:00 PMGreat Room I
22Power BI Panel DiscussionCharles Sterling , Sergei Gundorov 3:45 PM - 5:00 PMGreat Room II
23ETL Framework - A Generic Wheel Robert Blaas 3:45 PM - 5:00 PMGreat Room III
24Empower your business apps using cognitive servicesIndira Bandari 3:45 PM - 5:00 PMGreat Room IV
25Creating and Managing a Power BI Enterprise Deployment Craig Bryden 3:45 PM - 5:00 PMKrystal I

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Travel Information


Langham (Cordis) Hotel Auckland,

83 Symonds St, Grafton, Auckland 1010


Auckland International and Domestic Airport is just 30 minutes drive to the venue. There are a wide range of flights from many major cities in the world to Auckland.

Hotel & Restaurant

Langham (Cordis) Hotel Auckland is the venue for the conference. More hotels and  accommodation options will be announced soon.

Are you ready to join us?

Reserve your spot now before it's too late.



Hear best practices and learn about leading edge technologies and new features from our subject matter experts coming from the USA, Europe, UK, Asia, Australia and New Zealand.

Ask an Expert

There is no place better than Difinity to ask your questions of members of Microsoft Product Groups, Microsoft Most Valuable Professionals, and Microsoft Certified Masters all in one conference.


Network with other professionals in your area of expertise in here in New Zealand with our three day event: heaps of networking opportunities.

Explore Event

You choose: attending sessions, connecting with sponsors and exhibitors, socialising and networking with others. Learning and having fun at the same time.

$1195/2 days
2 day Conference Only
  • 2 days conference 19th and 20th of Feb.
  • Includes catering all day
  • Morning Tea
  • Buffet Lunch
  • Afternoon Break

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