Microsoft Data Platform, Business Intelligence, and Analytics Conference

Difinity is the largest Microsoft Data Platform, Business Intelligence, and Analytics Conference in New Zealand. IT Decision Makers, Developers, Analysts, IT Professionals, BI Managers, BI Professionals, Database Administrators, Architects, and Consultants will gather for three consecutive days of learning.

There will be 30+ technical sessions delivered by speakers from all around the world, including Microsoft Most Valuable Professionals, Microsoft Certified Masters, and Microsoft Corporate’s product teams. Sessions will be split into tracks for Data Platform, Business Intelligence, and Analytics.

Who's Speaking?

Leila	Etaati

Leila Etaati

Leila is a Artificial Intelligence Microsoft MVP, PhD, Trainer, and BI consultant. She is world well-known speaker in Machine Learning and Analytics topics, and spoke in world’s best international conferences in Data Platform topics, such as; Microsoft USA Ignite, Microsoft data Insight Summit, Microsoft NZ ignite, SQL PASS Summits, PASS Rally, SQL Nexus, SQL Saturdays and so on. She has more than 10 years’ experience in Data Mining and Analytics. She writes blog posts in RADACAD and also publishes YouTube videos in our channel. She also is an invited lecturer in universities such as University of Auckland, and Unitec, and some other universities. She worked in many industries including banking financial, power and utility, manufacturing, tourism, and so on.

Rob Farley

Rob Farley

Rob Farley runs LobsterPot Solutions. He is an MCM, MVP, MCT, PDW Trainer, and proud Arsenal supporter. He spends a lot of his time either tuning queries or helping people with their BI systems, from small in-house data warehouses to large PDW implementations. His presentation style and his ability to explain complex concepts simply are known throughout the SQL Server community. He blogs at and at , and is on Twitter at @rob_farley.

Matt Masson

Matt Masson

Matt Masson is a Senior Program Manager in Microsoft's Power BI team. He used to be the Program Manager of the SSIS team. He speaks and teaches many SSIS courses around the world. Matt has worked on multiple data integration products, including Azure Data Factory, Power Query, Power BI, SQL Server Integration Services (SSIS), Data Quality Services (DQS), and Master Data Services (MDS). He is currently part of the Microsoft Power BI team working on data movement areas of Power BI. He has authored two books – SSIS Design Patterns (Apress) and SQL Server 2012 Integration Services (MS Press), and is a frequent presenter at Microsoft conferences. You can find his blog at .

Event Schedules

1Master Your Inner Flow and PowerAppsJohn Liu 09:00 AM - 05:00 PMCliftons Auckland
2Power BI for DevelopersSergei Gundorov 09:00 AM - 05:00 PMCliftons Auckland
3Speeding Up SQL Server QueriesAmit Bansal 09:00 AM - 05:00 PMCliftons Auckland
4Practical R for everyoneSteph Locke 09:00 AM - 05:00 PMCliftons Auckland
5Master your data for Power BI & ExcelKen Puls 09:00 AM - 05:00 PMCliftons Auckland
6Definitive Power BI ArchitectureReza Rad 09:00 AM - 05:00 PMCliftons Auckland
7The SQL Server DBA's Guide to Kubernetes, Docker and DevOpsEdwin M Sarmiento 09:00 AM - 05:00 PMCliftons Auckland
8AI and Cognitive Services in a DayLeila Etaati 09:00 AM - 05:00 PMCliftons Auckland
9Move your database to the Cloud: Understand, Design, Migrate, Manage, and Monitor Azure SQL DatabaseRoberto Cavalcanti , Jose Manuel 09:00 AM - 05:00 PMCliftons Auckland
10Demystifying DAXMatt Allington 09:00 AM - 05:00 PMCliftons Auckland
11Power BI Administrator in a DayCharles Sterling 09:00 AM - 05:00 PMCliftons Auckland
1Real-time information with Azure and Power BI, Breaking the 3-second barrierDavid Alzamendi TBDCordis Hotel
2Empower your business apps using cognitive servicesIndira Bandari TBDCordis Hotel
3Power BI, PowerApps and Sharepoint – A perfect combination for cloud servicesJakub Barzyk TBDCordis Hotel
4Azure Machine Learning Studio vs. Power BIYana Berkovich TBDCordis Hotel
5Creating and Managing a Power BI Enterprise DeploymentCraig Bryden TBDCordis Hotel
6Building AI solutions: Real-world examples by FreadomDavid Duan TBDCordis Hotel
7What can you do when you can’t throw hardware at a problem?Dave Dustin TBDCordis Hotel
8Database Internals meets Power BIPatrick Flynn TBDCordis Hotel
9Operationalizing Power BI for 20 000 usersLuc Labelle TBDCordis Hotel
10Introduction to PowerApps with PowerBIJohn Liu TBDCordis Hotel
11How to make everything with Microsoft Flow (Flow Advanced)John Liu TBDCordis Hotel
12Using Microsoft ML Server for Data ScienceSteph Locke TBDCordis Hotel
13AI in the modern Enterprise using ChatbotsAnupama Natarajan TBDCordis Hotel
14Intro to AI for BI professionalsAnkit Patira TBDCordis Hotel
15Dealing with Ugly Data in Excel & Power BIKen Puls TBDCordis Hotel
16Fast Lane to Azure SQL DeploymentsManohar Punna TBDCordis Hotel
17I have heard about Power BI Dataflows and Incremental Refreshing, what does this mean?Gilbert Quevauvilliers TBDCordis Hotel
18Azure Data Studio vs SSMSWarwick Rudd TBDCordis Hotel
19Automate your Daily Database Checks with PowerShellEdwin Sarmiento TBDCordis Hotel
20Now you see it, but did you really? Correcting Visual Fallacies…Jonathan Stewart TBDCordis Hotel
21SQL Server on Linux and Containers Changes everything for the better!Hamish Watson TBDCordis Hotel
22Embrace and Extend: First-Class Activity and 3rd Party Ecosystem for SSIS in ADFSandy Winarko TBDCordis Hotel
23Power BI backend and DevOpsDavid Lyth TBDCordis Hotel
24Building Data Models with Many to Many Relationships in Power Pivot/Tabular Data ModelsMatt Allington TBDCordis Hotel
25Real-World Query Tuning ExamplesAmit Bansal TBDCordis Hotel
26Wacky DAXPhilip Seamark TBDCordis Hotel
27Power BI Custom Visuals: Getting beyond the boilerplateDaniel Marsh-Patrick TBDCordis Hotel
28Data wrangling with Azure DatabricksRegan Murphy TBDCordis Hotel
29An All Demo View of new Microsoft’s Power PlatformCharles Sterling TBDCordis Hotel
30The Art of Data modelling with Azure Analysis ServicesPhil Seamark TBDCordis Hotel
31Successfully Virtualizing and Maintaining SQL Server on Vmware vSphereVictor Isakov TBDCordis Hotel
32Story Telling with Power BI DesktopCharles Sterling TBDCordis Hotel
33Power BI Extensibility: Developers GuideSergei Gundorov TBDCordis Hotel
34SQL Server 2019Darmadi Komo TBDCordis Hotel

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Travel Information


Stamford Plaza Auckland,

22-26 Albert St, Auckland 1010


Auckland International and Domestic Airport is just 30 minutes drive to the venue. There are a wide range of flights from many major cities in the world to Auckland.

Hotel & Restaurant

Stamford Plaza Auckland is the venue for the conference. More hotels and  accommodation options will be announced soon.

Are you ready to join us?

Reserve your spot now before it's too late.



Hear best practices and learn about leading edge technologies and new features from our subject matter experts coming from the USA, Europe, UK, Asia, Australia and New Zealand.

Ask an Expert

There is no place better than Difinity to ask your questions of members of Microsoft Product Groups, Microsoft Most Valuable Professionals, and Microsoft Certified Masters all in one conference.


Network with other professionals in your area of expertise in here in New Zealand with our three day event: heaps of networking opportunities.

Explore Event

You choose: attending sessions, connecting with sponsors and exhibitors, socialising and networking with others. Learning and having fun at the same time.

Pre-Conference Day
  • Pre-conference workshop day (your choice of workshop)
  • Includes morning tea, lunch, afternoon tea
$365/2 days
2 day Conference Only
  • Full access to 2 day conference: 8-9th of Feb
  • Includes morning tea, lunch, afternoon tea
$310/2 days
Group Discount
  • Register for groups of 3 or more and receive a 15% discount for 2-day conference

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