Microsoft Data Platform, Business Intelligence, and Analytics Conference

Difinity is the largest Microsoft Data Platform, Business Intelligence, and Analytics Conference in New Zealand. IT Decision Makers, Developers, Analysts, IT Professionals, BI Managers, BI Professionals, Database Administrators, Architects, and Consultants will gather for three consecutive days of learning.

There will be 30+ technical sessions delivered by speakers from all around the world, including Microsoft Most Valuable Professionals, Microsoft Certified Masters, and Microsoft Corporate’s product teams. Sessions will be split into tracks for Data Platform, Business Intelligence, and Analytics.

Who's Speaking?

Leila	Etaati

Leila Etaati

Leila is a Artificial Intelligence Microsoft MVP, PhD, Trainer, and BI consultant. She is world well-known speaker in Machine Learning and Analytics topics, and spoke in world’s best international conferences in Data Platform topics, such as; Microsoft USA Ignite, Microsoft data Insight Summit, Microsoft NZ ignite, SQL PASS Summits, PASS Rally, SQL Nexus, SQL Saturdays and so on. She has more than 10 years’ experience in Data Mining and Analytics. She writes blog posts in RADACAD and also publishes YouTube videos in our channel. She also is an invited lecturer in universities such as University of Auckland, and Unitec, and some other universities. She worked in many industries including banking financial, power and utility, manufacturing, tourism, and so on.

Rob Farley

Rob Farley

Rob Farley runs LobsterPot Solutions. He is an MCM, MVP, MCT, PDW Trainer, and proud Arsenal supporter. He spends a lot of his time either tuning queries or helping people with their BI systems, from small in-house data warehouses to large PDW implementations. His presentation style and his ability to explain complex concepts simply are known throughout the SQL Server community. He blogs at and at , and is on Twitter at @rob_farley.

Matt Masson

Matt Masson

Matt Masson is a Senior Program Manager in Microsoft's Power BI team. He used to be the Program Manager of the SSIS team. He speaks and teaches many SSIS courses around the world. Matt has worked on multiple data integration products, including Azure Data Factory, Power Query, Power BI, SQL Server Integration Services (SSIS), Data Quality Services (DQS), and Master Data Services (MDS). He is currently part of the Microsoft Power BI team working on data movement areas of Power BI. He has authored two books – SSIS Design Patterns (Apress) and SQL Server 2012 Integration Services (MS Press), and is a frequent presenter at Microsoft conferences. You can find his blog at .

Event Schedules

1Evaluation Contexts in DAXMatt Allington TBCLangham Hotel Auckland
2DAX as a Query LanguageMatt Allington TBCLangham Hotel Auckland
3Power BI Gateways as a solutionPhilip Seamark TBCLangham Hotel Auckland
4 What are chat bots and why do we need them in Business Intelligence?Anupama Natarajan TBCLangham Hotel Auckland
5Analysis Services Data DNAÁsgeir Gunnarsson TBCLangham Hotel Auckland
6Impact of weather on English Premier League matches – Power BI analysisÁsgeir Gunnarsson TBCLangham Hotel Auckland
7SSRS and Power BI Report Server – What’s newCraig Bryden TBCLangham Hotel Auckland
8SQL Server in a multi-platform world – Windows/Linux/MacDavid Lyth TBCLangham Hotel Auckland
9SQL Server 2016 Query StoreDharmendra Keshari TBCLangham Hotel Auckland
10Designing a SQL Server AlwaysOn Availability Groups Topology Without Losing Your SanityEdwin Sarmiento TBCLangham Hotel Auckland
11What SQL Server DBAs Need To Know About Distributed Availability GroupsEdwin Sarmiento TBCLangham Hotel Auckland
12Power BI Row Level Security Made EasyGilbert Quevauvilliers TBCLangham Hotel Auckland
13Test Driven Development in SQL Server – it will make your database deployments betterHamish Watson TBCLangham Hotel Auckland
14Dynamic charts for browser and mobile with ExcelIngeborg Hawighorst TBCLangham Hotel Auckland
15An introduction to the magical world of BIML!Jonathan Stewart TBCLangham Hotel Auckland
16Performance Tuning for the BI ProfessionalJonathan Stewart TBCLangham Hotel Auckland
17Azure SQL Data Warehouse, Data Lake, Polybase, SSAS and Power BIKenneth Nielsen TBCLangham Hotel Auckland
18Data Lake Analytics – R, Python and Cognitive ServicesKenneth Nielsen TBCLangham Hotel Auckland
19Azure Database Migration – Choosing the Right TierManohar Punna TBCLangham Hotel Auckland
20Hybrid Distributed Architecture with Azure Data Sync 2.0Martin Cairney TBCLangham Hotel Auckland
21Split, Merge and Eliminate – An Introduction to PartitioningMartin Cairney TBCLangham Hotel Auckland
22Database Monitoring and Reporting in 2018Patrick Flynn TBCLangham Hotel Auckland
23Why MDX cubes aren’t dead yetPhilip Seamark TBCLangham Hotel Auckland
24Performance in 60 Seconds – SQL Tricks Everybody MUST KnowPinal Dave TBCLangham Hotel Auckland
25Secrets of SQL Server – Database Worst PracticesPinal Dave TBCLangham Hotel Auckland
26Big Data Ingestion and Analytics with Microsoft AzureRegan Murphy TBCLangham Hotel Auckland
272,4,8 & 16 – Journey of upgrading your data platform with SQL ServerSatya Jayanty TBCLangham Hotel Auckland
28Datawarehouse Lightning Performance with Columnstore!Stijn Wynants TBCLangham Hotel Auckland
29Realtime Analytics: OLAP & OLTP in the mix!Stijn Wynants TBCLangham Hotel Auckland
30Azure Cosmos DBVictor Isakov TBCLangham Hotel Auckland
31Secure your data at rest – on demand, now!Tobiasz Koprowski TBCLangham Hotel Auckland
32AD 2018. 2 AM. A New Disaster just began.Tobiasz Koprowski TBCLangham Hotel Auckland
33Performance Tuning with SQLSentry for SQL ServerWarwick Rudd TBCLangham Hotel Auckland
34SQL Server Graph DatabaseDave Dustin TBCLangham Hotel Auckland
35Building Fast and Reliable Reporting with Power BISiva Harinath , Sergei Gundorov TBCLangham Hotel Auckland
36Power BI Embedded; Developers GuideSergei Gundorov TBCLangham Hotel Auckland
37Power BI Visualization Best PracticesReza Rad TBCLangham Hotel Auckland
38Genesis Energy Implementation: Technical reference and Design patterns for enterprise BI and reporting supporting data science teamsMyles Matheson TBCLangham Hotel Auckland
39Endless Possibilities: R and Power BILeila Etaati TBCLangham Hotel Auckland
40Data Integration – preparing for the data challenges of tomorrowRobert Blaas TBCLangham Hotel Auckland
41Let’s start using Cognitive Services in our business apps!Gosia Borzecka TBCLangham Hotel Auckland
42Introducing Power BI PremiumSiva Harinath TBCLangham Hotel Auckland
43Super Charge Power BI and What is new with Analysis ServicesSiva Harinath TBCLangham Hotel Auckland
44The last mile - Operationalization of Maching LearningJulian Lee TBCLangham Hotel Auckland
45Are you ready for Artificial Intelligence? – Bots and Cognitive ServicesJulian Lee TBCLangham Hotel Auckland
46Data Privacy and the Data ProfessionalMartin Catherall TBCLangham Hotel Auckland
47Correctly Architecting Availability Group SolutionsVictor Isakov TBCLangham Hotel Auckland
48Azure IoT - Opportunities are EndlessSam Denton-Giles TBCLangham Hotel Auckland
49Microsoft IoT Central – Enterprise IOT as-a-ServiceSam Denton-Giles TBCLangham Hotel Auckland
50Scalable Data Science with SparkR on HDInsightLace Lofranco TBCLangham Hotel Auckland
51Adaptive Query Processing and Automatic TuningNagaraj Venkatesan TBCLangham Hotel Auckland
52Kerberos for BIRegis Baccaro TBCLangham Hotel Auckland
53SSIS in Azure Data Factory v2 - a game changer?Regis Baccaro TBCLangham Hotel Auckland
54Deep Learning with TensorFlow and the Data Science Virtual MachineChimene Bonhomme TBCLangham Hotel Auckland
1Power Query and Custom ConnectorsMatt Masson 09:00 AM - 05:00 PMCliftons Auckland
2Power BI for DevelopersSergei Gundorov 09:00 AM - 05:00 PMCliftons Auckland
3Speeding Up SQL Server QueriesAmit Bansal 09:00 AM - 05:00 PMCliftons Auckland
4Practical R for everyoneSteph Locke 09:00 AM - 05:00 PMCliftons Auckland
5Master your data for Power BI & ExcelKen Puls 09:00 AM - 05:00 PMCliftons Auckland
6Definitive Power BI ArchitectureReza Rad 09:00 AM - 05:00 PMCliftons Auckland
7Practical SQL Server Performance AnalysisAndreas Volter 09:00 AM - 05:00 PMCliftons Auckland
8AI and Cognitive Services in a DayLeila Etaati 09:00 AM - 05:00 PMCliftons Auckland

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Travel Information


Stamford Plaza Auckland,

22-26 Albert St, Auckland 1010


Auckland International and Domestic Airport is just 30 minutes drive to the venue. There are a wide range of flights from many major cities in the world to Auckland.

Hotel & Restaurant

Stamford Plaza Auckland is the venue for the conference. More hotels and  accommodation options will be announced soon.

Are you ready to join us?

Reserve your spot now before it's too late.



Hear best practices and learn about leading edge technologies and new features from our subject matter experts coming from the USA, Europe, UK, Asia, Australia and New Zealand.

Ask an Expert

There is no place better than Difinity to ask your questions of members of Microsoft Product Groups, Microsoft Most Valuable Professionals, and Microsoft Certified Masters all in one conference.


Network with other professionals in your area of expertise in here in New Zealand with our three day event: heaps of networking opportunities.

Explore Event

You choose: attending sessions, connecting with sponsors and exhibitors, socialising and networking with others. Learning and having fun at the same time.

Pre-Conference Day
  • Pre-conference workshop day (your choice of workshop)
  • Includes morning tea, lunch, afternoon tea
$365/2 days
2 day Conference Only
  • Full access to 2 day conference: 8-9th of Feb
  • Includes morning tea, lunch, afternoon tea
$310/2 days
Group Discount
  • Register for groups of 3 or more and receive a 15% discount for 2-day conference

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