Microsoft Data Platform, Business Intelligence, and Analytics Conference

Difinity is the largest Microsoft Data Platform, Business Intelligence, and Analytics Conference in New Zealand. IT Decision Makers, Developers, Analysts, IT Professionals, BI Managers, BI Professionals, Database Administrators, Architects, and Consultants will gather for three consecutive days of learning.

There will be 30+ technical sessions delivered by speakers from all around the world, including Microsoft Most Valuable Professionals, Microsoft Certified Masters, and Microsoft Corporate’s product teams. Sessions will be split into tracks for Data Platform, Business Intelligence, and Analytics.

Who's Speaking?

Leila Etaati

Leila Etaati

Leila is a Data Platform MVP, PhD, mentor, speaker, and consultant. She spoke in some important SQL server conference such as SQL Rally and Microsoft ignite New Zealand. She has over 10 years’ experience working with SQL server. She was involved in many large-scale projects for big sized companies as SQL server and BI consultant. She worked in Industries including banking financial, power and utility, manufacturing .Leila is PhD of Information System department, University of Auckland, New Zealand. She is a lecturer of BI and Machine Learning courses.

Rob Farley

Rob Farley

Rob Farley runs LobsterPot Solutions. He is an MCM, MVP, MCT, PDW Trainer, and proud Arsenal supporter. He spends a lot of his time either tuning queries or helping people with their BI systems, from small in-house data warehouses to large PDW implementations. His presentation style and his ability to explain complex concepts simply are known throughout the SQL Server community. He blogs at and at , and is on Twitter at @rob_farley.

Matt Masson

Matt Masson

Matt Masson is a Senior Program Manager in Microsoft's Power BI team. He used to be the Program Manager of the SSIS team. He speaks and teaches many SSIS courses around the world. Matt has worked on multiple data integration products, including Azure Data Factory, Power Query, Power BI, SQL Server Integration Services (SSIS), Data Quality Services (DQS), and Master Data Services (MDS). He is currently part of the Microsoft Power BI team working on data movement areas of Power BI. He has authored two books – SSIS Design Patterns (Apress) and SQL Server 2012 Integration Services (MS Press), and is a frequent presenter at Microsoft conferences. You can find his blog at .

Event Schedules

1SSIS Performance Design PatternsMatt Masson 09:00 AM - 05:00 PMCliftons Auckland
2Plan-first Querying - Writing Queries to suit the OptimizerRob Farley 09:00 AM - 05:00 PMCliftons Auckland
3Advance Analytics with R, Azure Machine Learning, Power BI and Microsoft R serverLeila Etaati 09:00 AM - 05:00 PMCliftons Auckland
1Building a Centralized Database Maintenance and Monitoring SolutionManohar Punna
2Building Data Models with Many to Many Relationships in Power Pivot/Tabular Data ModelsMatt Allington
32016 – The Rise and Fall of DBMWarwick Rudd
4SQL Server Backup in the Era of the CloudsTobiasz Koprowski
5SQL Security in the CloudTobiasz Koprowski
6SSIS 2016: new features; DevOps, SSISDB Catalog and hybrid Azure implementationsJean van Schalkwyk
7Taking DWH design to the next level with Data VaultRobert Blaas
8From Inception to Production – bringing Continuous Delivery to the DatabaseHamish Watson
9A Few of my Favourite Plan OperatorsRob Farley
10Table-Splitting HeadachesRob Farley
11Get Near Realtime ETL with Service BrokerAllen white
12Maintain SQL Server Performance Baseline with PowerShellAllen white
13Power BI – The Voice of the CustomerPeter Ward
14In memory OLTP – what can it do for me?Martin Catherall
15Query Store: A (R)evolution in Query TuningVictor Isakov
16New Security Features in SQL Server 2016Victor Isakov
17What’s New in Master Data Services for SQL Server 2016Matt Masson
18The Power of Power Query!Matt Masson
19Database Administration for Azure SQL DBMartin Cairney
20Power BI for the Enterprise, safely sharing your dataDimah Zaidalkilani
21Implementation of Binary Collaborative Filtering Using SQLSergei Dumnov
22Unleash the Power of Power BI – tips and tricksPhilip Seamark
23R; One Ring to Rule Them AllLeila Etaati
24Cortana Analytics : Transform Data into IntelligenceLeila Etaati
25Effective Data Visualization with Power BIReza Rad
26Enable operational analytics in SQL Server 2016 and Azure SQL DatabaseSunil Agarwal
27Strategies to get maximum concurrency for your workload in SQL ServerSunil Agarwal

Our Event Sponsors

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Gold Sponsors




Travel Information



Stamford Plaza Auckland,

22-26 Albert St, Auckland 1010



Auckland International and Domestic Airport is just 30 minutes drive to the venue. There are a wide range of flights from many major cities in the world to Auckland.


Hotel & Restaurant

Stamford Plaza Auckland is the venue for the conference. More hotels and  accommodation options will be announced soon.

Are you ready to join us?

Reserve your spot now before it's too late.




Hear best practices and learn about leading edge technologies and new features from our subject matter experts coming from the USA, Europe, UK, Asia, Australia and New Zealand.


Ask an Expert

There is no place better than Difinity to ask your questions of members of Microsoft Product Groups, Microsoft Most Valuable Professionals, and Microsoft Certified Masters all in one conference.



Network with other professionals in your area of expertise in here in New Zealand with our three day event: heaps of networking opportunities.


Explore Event

You choose: attending sessions, connecting with sponsors and exhibitors, socialising and networking with others. Learning and having fun at the same time.

Pre-Conference Day
  • Pre-conference workshop day (your choice of workshop)
  • Includes morning tea, lunch, afternoon tea
$365/2 days
2 day Conference Only
  • Full access to 2 day conference: 8-9th of Feb
  • Includes morning tea, lunch, afternoon tea
$310/2 days
Group Discount
  • Register for groups of 3 or more and receive a 15% discount for 2-day conference

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