18 - 20 FEBRUARY, 2019, AUCKLAND


Microsoft Data Platform, Business Intelligence, and Analytics Conference

Difinity is the largest Microsoft Data Platform, Business Intelligence, and Analytics Conference in New Zealand. IT Decision Makers, Developers, Business Analysts, IT Professionals, BI Managers, BI Professionals, Database Administrators, Architects, Digital & Big Data business leaders, and Consultants will gather for three consecutive days of learning.

There will be 40+ technical sessions delivered by 40 speakers from all around the world, including Microsoft Most Valuable Professionals, Microsoft Certified Masters, and Microsoft Corporate’s product teams. Sessions will be split into tracks for Data Platform, Business Intelligence, and Analytics.

40 Speakers; 10+ from Microsoft, 20+ Microsoft Most Valuable Professionals (MVP), MCMs and Microsoft Certified Architects (MCA). 8 pre-conference workshops at 18th of Feb. and 40+ sessions at 19th and 20th of Feb.

Who's Speaking?

Charles Sterling

Charles Sterling

Charles Sterling is Principal Progam Manager in Power BI Team based in Redmond. He came to Microsoft from being a marine biologist working for United States National Marine Fisheries doing marine mammal research on the Bering Sea. He started out at Microsoft supporting Excel and moved through a couple of support teams to being an escalation engineer for Microsoft SQL Server. Taking his love for customers (and diving), Chuck moved to Australia as a product manager and developer evangelist for the .NET Framework. In 2008 he moved back to Redmond as the Visual Studio community program manager and just recently moved to the Power BI team to continue his community passion and looking after the Power BI influencers and MVPs.

Matt Masson

Matt Masson

Matt Masson is a Principal Program Manager at Microsoft who focuses on data integration challenges. Matt has worked on multiple products in this space, including Power BI, Power Query, Azure Data Factory, SQL Server Integration Services (SSIS), Data Quality Services (DQS), and Master Data Services (MDS). Most recently, he has been focused on Power BI’s data connectivity experience and the Power Query SDK ( He has authored two books – SSIS Design Patterns (Apress) and SQL Server 2012 Integration Services (MS Press), and is a frequent presenter at Microsoft conferences. You can find his blog at

Sergei Gundorov

Sergei Gundorov

The presenter, Sergei Gundorov, currently works as a Program Manager on the Power BI team at Microsoft. He has Master’s Degree in Business Administration. Sergei published numerous articles over the course of the last 26 years through multiple channels on various subjects that range from accounting and economics to in depth technical articles on MSDN (Microsoft Developer Network). Sergei’s most recent contribution was to the Security Whitepaper for Power BI published in May of 2017. He presented his most valuable technological advancements to worldwide developer audiences at TechEd, TechReady, and Office/SharePoint Developer conferences. He participated and contributed to numerous webcasts that focused on various technologies that he is considered to be an expert on. He is an inventor and filed several patent applications. Sergei runs popular technical “XLGeek’s Space” blog where his work is praised very highly by the readers and his apps users.

Workshops and Regular Sessions for Difinity 2019

1Master Your Inner Flow and PowerAppsJohn Liu 09:00 AM - 05:00 PMCliftons Auckland
2Power BI for DevelopersSergei Gundorov 09:00 AM - 05:00 PMCliftons Auckland
3Speeding Up SQL Server QueriesAmit Bansal 09:00 AM - 05:00 PMCliftons Auckland
4Practical R for everyoneSteph Locke 09:00 AM - 05:00 PMCliftons Auckland
5Master your data for Power BI & ExcelKen Puls 09:00 AM - 05:00 PMCliftons Auckland
6Definitive Power BI ArchitectureReza Rad 09:00 AM - 05:00 PMCliftons Auckland
7The SQL Server DBA's Guide to Kubernetes, Docker and DevOpsEdwin M Sarmiento 09:00 AM - 05:00 PMCliftons Auckland
8AI and Cognitive Services in a DayLeila Etaati 09:00 AM - 05:00 PMCliftons Auckland
9Move your database to the Cloud: Understand, Design, Migrate, Manage, and Monitor Azure SQL DatabaseRoberto Cavalcanti , Jose Manuel 09:00 AM - 05:00 PMCliftons Auckland
10Demystifying DAXMatt Allington 09:00 AM - 05:00 PMCliftons Auckland
11Power BI Administrator in a DayCharles Sterling 09:00 AM - 05:00 PMCliftons Auckland
1Real-time information with Azure and Power BI, Breaking the 3-second barrierDavid Alzamendi TBDCordis Hotel
2Empower your business apps using cognitive servicesIndira Bandari TBDCordis Hotel
3Power BI, PowerApps and Sharepoint – A perfect combination for cloud servicesJakub Barzyk TBDCordis Hotel
4Azure Machine Learning Studio vs. Power BIYana Berkovich TBDCordis Hotel
5Creating and Managing a Power BI Enterprise DeploymentCraig Bryden TBDCordis Hotel
6Building AI solutions: Real-world examples by FreadomDavid Duan TBDCordis Hotel
7What can you do when you can’t throw hardware at a problem?Dave Dustin TBDCordis Hotel
8Database Internals meets Power BIPatrick Flynn TBDCordis Hotel
9Operationalizing Power BI for 20 000 usersLuc Labelle TBDCordis Hotel
10Introduction to PowerApps with PowerBIJohn Liu TBDCordis Hotel
11How to make everything with Microsoft Flow (Flow Advanced)John Liu TBDCordis Hotel
12Using Microsoft ML Server for Data ScienceSteph Locke TBDCordis Hotel
13AI in the modern Enterprise using ChatbotsAnupama Natarajan TBDCordis Hotel
14Intro to AI for BI professionalsAnkit Patira TBDCordis Hotel
15Dealing with Ugly Data in Excel & Power BIKen Puls TBDCordis Hotel
16Fast Lane to Azure SQL DeploymentsManohar Punna TBDCordis Hotel
17I have heard about Power BI Dataflows and Incremental Refreshing, what does this mean?Gilbert Quevauvilliers TBDCordis Hotel
18Azure Data Studio vs SSMSWarwick Rudd TBDCordis Hotel
19Automate your Daily Database Checks with PowerShellEdwin Sarmiento TBDCordis Hotel
20Now you see it, but did you really? Correcting Visual Fallacies…Jonathan Stewart TBDCordis Hotel
21SQL Server on Linux and Containers Changes everything for the better!Hamish Watson TBDCordis Hotel
22Embrace and Extend: First-Class Activity and 3rd Party Ecosystem for SSIS in ADFSandy Winarko TBDCordis Hotel
23Power BI backend and DevOpsDavid Lyth TBDCordis Hotel
24Building Data Models with Many to Many Relationships in Power Pivot/Tabular Data ModelsMatt Allington TBDCordis Hotel
25Real-World Query Tuning ExamplesAmit Bansal TBDCordis Hotel
26Wacky DAXPhilip Seamark TBDCordis Hotel
27Power BI Custom Visuals: Getting beyond the boilerplateDaniel Marsh-Patrick TBDCordis Hotel
28Data wrangling with Azure DatabricksRegan Murphy TBDCordis Hotel
29An All Demo View of new Microsoft’s Power PlatformCharles Sterling TBDCordis Hotel
30The Art of Data modelling with Azure Analysis ServicesPhil Seamark TBDCordis Hotel
31Successfully Virtualizing and Maintaining SQL Server on Vmware vSphereVictor Isakov TBDCordis Hotel
32Story Telling with Power BI DesktopCharles Sterling TBDCordis Hotel
33Power BI Extensibility: Developers GuideSergei Gundorov TBDCordis Hotel
34SQL Server 2019Darmadi Komo TBDCordis Hotel

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Travel Information


Langham (Cordis) Hotel Auckland,

83 Symonds St, Grafton, Auckland 1010


Auckland International and Domestic Airport is just 30 minutes drive to the venue. There are a wide range of flights from many major cities in the world to Auckland.

Hotel & Restaurant

Langham (Cordis) Hotel Auckland is the venue for the conference. More hotels and  accommodation options will be announced soon.

Are you ready to join us?

Reserve your spot now before it's too late.



Hear best practices and learn about leading edge technologies and new features from our subject matter experts coming from the USA, Europe, UK, Asia, Australia and New Zealand.

Ask an Expert

There is no place better than Difinity to ask your questions of members of Microsoft Product Groups, Microsoft Most Valuable Professionals, and Microsoft Certified Masters all in one conference.


Network with other professionals in your area of expertise in here in New Zealand with our three day event: heaps of networking opportunities.

Explore Event

You choose: attending sessions, connecting with sponsors and exhibitors, socialising and networking with others. Learning and having fun at the same time.

$1195/2 days
2 day Conference Only
  • 2 days conference 19th and 20th of Feb.
  • Includes catering all day
  • Morning Tea
  • Buffet Lunch
  • Afternoon Break

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